Consultants Who Ignore AI Will Lose Their Competitive Edge
There’s a quiet shift happening in consulting—and it’s not driven by hype, headlines, or fear. It’s driven by capability . AI is no longer an experimental tool sitting on the sidelines. It’s becoming embedded in how work gets done: how research is conducted, how insights are generated, how deliverables are built, and how client value is created. For consultants, this creates a simple but important reality: The baseline for “good work” is rising. And those who choose to ignore AI—whether out...